A Study of Customer Preferences for Grocery Purchase from Organized Retail Store / Outlets with Respect To Their Income in Bhopal | Original Article

ABSTRACT:

By 2021, India will have about 900 million people of ‘emerging middle and middle class’ segment, defiantly an opportunity / factor for retail sector growth. Until a decade back the need for daily grocery was fulfilled by local kirana store (mom & pop store) or hyper-local market/supermarket. Currently, most of the organized grocery stores are located in Metro and Tier-I cities, but with increasing incomes and urbanization, they are slowly expanding to TierII and Tire III cities as well.  Increased spending of the customers for household products as well as for lifestyle products is because of increase income of the consumers. Customers in most of the cities prefer to purchase grocery form a store have multiple product range and wider choice of products, convenience of purchase, picking the products from the shelf’s, shopping under one roof, and many other parameters. Preferences of the customer are changing; they go for the best available option in the market.  The parameters customers which affect customers purchasing grocery from the organized sector required to be assessed and how it is being related with their income, does it affect significantly or not.The broad objective of the study is to understand consumer preferences for the purchase of grocery from organized stores and to find out the factors for consumers preferences from organized retail stores.