Role of Green Marketing in India | Original Article

ABSTRACT:

In the present business situation environmental issues and problems have become primary concern for the business. Having an environmentally balanced and supportive business has become a compulsion for every organization. Green marketing is one such policy that supports environment friendly business. Green marketing can effectively facilitate sustainable improvement globally. There has been an inclination in consumer mind for green life fashion. In the current study I have discussed significance and impact of green advertising. This paper describes the current scenario of Indian green advertising and its evolution.