Survival Strategies of Unorganized Food & Grocery (Kirana) Stores in Bhopal City | Original Article

ABSTRACT:

This study attempts to explain why the customers choose an unorganized retail outlet for their daily grocery needs and moreover discusses the challenges faced by Kirana stores (unorganized food grocery retailers) in the proximal growth of organised grocery retailers who pose a threat of survival in Bhopal market. This descriptive and exploratory study has focused on the strategies being followed by unorganized (branded) food grocery retailers in Bhopal City to survive. Convenience sampling technique, percentage method and chi-square test have been applied to reach on decision making in relation to subject. Study has focused on the proximity of outlets, opening up of a store, location advantage of store and other various significant elements have been covered to justify the survival of unorganized fast moving consumer goods (FMCG) outlets in Bhopal city. Objective of this study is to understand the reasons for outlet visit by shoppers, challenges of kirana stores and their strategies to cope with the competition. The elements of changes in demography have led the study to identify the significant reasons to witness choice and selection of outlet (Kirana or unorganized outlet) to shop at that provides to sustain with posed challenges by organised food grocery retailers.