Effect of Perceived Control Behaviour, Personal Attitude and Subjective Norm on Entrepreneurship Intention: Special case of Punjab University Students | Original Article

ABSTRACT:

Entrepreneurship, start-ups, incubators etc. are buzzwords in the world of business today. With huge valuations to Indian start-ups lately and so many success stories out there, the area of entrepreneurship is abuzz with new ideas and even better new ventures. The environment has changed a lot in India from the times when new ventures were only limited to business families and their children. Today there is a considerable increase in the number of people willing to take the risk of setting up a new business. Intention is the genesis of any behavior (Ajzen 1991). Thus it is very logical and important to study entrepreneurial intention at the student level so that we can understand the entrepreneurial scenario prevalent in the society. The present research is to check whether model fits to the students of Punjab University and also make a regression model for the same.