Article Details

e- Commerce in India – An Overview | Original Article

Arun Kumar Dogra in Shodhaytan (RNTUJ-STN) | Multidisciplinary Academic Research


E-Commerce is a medium of buying and selling of goods remotely i.e. using Internet as a mode of purchase.Internet now has become the key component of our fast moving lifestyles as e-commerce. This had resulted in many outcomes such as numerous choice of single product, retailing even without distribution network, reducing grey sales of product and decreasing marginsof sellers by the concept of direct sales from producer. As a consumers alsothis change had resulted in more and more use of internet to buy goods and demand the competitive pricing. I have also covered journey of ecommerce in last decade, key factors that influencing Ecommerce in India and outcomes of increasing penetration of Ecommerce. Expected market size from Ecommerce, upcoming changes which ecommerce market will witness and competition across banking and online retail segments