Foodpanda: Marketing Acumen without Due Diligence

Published in Journal

Shodhaytan (RNTUJ-STN) [RNTUJ-STN] (Vol:15/ Issue: 22) DOI: [NA]
Authors: Sunit Taunk Nikunj Panchal Prem Shukla
Subjects: Multidisciplinary Academic Research

Year: June 2016
Volume: 15 / Issue: 22
Pages: 410-414
Publisher: RNTU
Source:
ISSN: 2349-4190
E-ISSN: 2457-0664
DOI: NA
Published URL:
Published On: June 2016

Article Details

Foodpanda: Marketing Acumen without Due Diligence | Original Article

Sunit Taunk Nikunj Panchal Prem Shukla in Shodhaytan (RNTUJ-STN) | Multidisciplinary Academic Research

ABSTRACT:

Internet and smart phone have brought radical changes in the consumer life. Right from clothes, books, electronic gadgets, and even food are being ordered online. It is estimated that food service market in India which was U. S. $13 billion in 2013 is likely to grow to US$78 billion by 2018. This figure shows a huge potential in the industry as there is huge gap between the demand and supply. Foodpanda is one of such companies that use mobile apps to cater to its customers’ need of the cooked food. However they face number of challenges in terms of maintaining consistency, service quality and cost effectiveness to compete in such an open but yet lucrative market.