Article Details

Foodpanda: Marketing Acumen without Due Diligence | Original Article

Sunit Taunk Nikunj Panchal Prem Shukla in Shodhaytan (RNTUJ-STN) | Multidisciplinary Academic Research


Internet and smart phone have brought radical changes in the consumer life. Right from clothes, books, electronic gadgets, and even food are being ordered online. It is estimated that food service market in India which was U. S. $13 billion in 2013 is likely to grow to US$78 billion by 2018. This figure shows a huge potential in the industry as there is huge gap between the demand and supply. Foodpanda is one of such companies that use mobile apps to cater to its customers’ need of the cooked food. However they face number of challenges in terms of maintaining consistency, service quality and cost effectiveness to compete in such an open but yet lucrative market.