Article Details

Consumer Perception towards Integration of Neuromarketing in M-Commerce Website/Application Designing with Reference to India | Original Article

Harit Kumar* Sangeeta Jauhari in Shodhaytan (RNTUJ-STN) | Multidisciplinary Academic Research


With the rising usage of neuroscience techniques in website Apps designing by the name of neuromarketing which conducts customer brain research to identify preferences or constraints improve marketer’s visual presence. As most of human brain is occupied in visual processing so neuromarketing is playing conducive role to improve marketer’s visual presence. (As per neuroscientific technology as soon as visual processing takes entry in the ‘Reptilian Brain’ of consumers it can develop a very prompt and effective sense of true decision-maker). The main purpose of this paper is to discover the Indian Consumer’s perception towards the concept of Neuromarketing as well as the applications of neuroscientific techniques in m-commerce websiteapplication designing. Finally this paper analyses with the help EFA CFA to conclude about the Indian Customers Awareness towards Neuromarkeing.