Article Details

Plastic Money: -It’s Adoptability and Acceptability among Indian Consumers | Original Article

Namrata Ganguly Dr. Pooja Chaturvedi in Shodhaytan (RNTUJ-STN) | Multidisciplinary Academic Research


In the present scenario it is not possible to imagine modern life without plastic money. All kinds of commercial transactions and other forms of payments are done through plastic cards instead of traditional money. Polymer money is gradually holding its grip over traditional money in Indian consumer market. Undoubtedly, the growth in use of internet and smart phones has increased the use of sophisticated apps among the Indian consumers. But on the other hand the fact remains static that in a diverse country like India the acceptability of plastic money is a real challenge among the less educated, uneducated and people with limited means of earning. Hence this paper will make an attempt to highlight usage of plastic money in India and also to know the challenges faced in the acceptability of plastic money among the IndianConsumers’.