Connecting Rural Women Entrepreneur to World through e-startup | Original Article

ABSTRACT:

ABSTRACT

21th century women is keen to play an equal role in the society and is not satisfied playing the second fiddle in a family. Thus we are seeing more and more working women around us. This trend has also resulted in a lot of women entrepreneurs not just in urban area but also in rural area. Lot of government schemes aim at increasing the numbers of women entrepreneurs especially in MSME sector. However what we have realized is that the rural women entrepreneurs have a very limited area to play with; thus it is difficult for them to scale their business beyond a particular point. Hence it is important that they are connected to the outside world. This can provide those abundant opportunities and a level playing field. In order to do so, we need to onboard them on the e-commerce ship. E-Startup can thus be the bridge between these rural entrepreneurs and the world. E-Startups can provide them the platform which can help them reach distinct places. Aim of the paper is to analyze how e-startups can benefit rural women entrepreneurs and help them in taking their business to the next level. The present study is a qualitative one wherein multiple case studies from India will be discussed to propose the benefits of connecting e- startup to rural women entrepreneur.