Role and Impact of Online Media in Development of Women Entrepreneurship | Original Article

ABSTRACT:

ABSTRACT

In today’s time, the online media is one of the main sources of communication. Media plays a very crucial role in the advertising activities of any business. It is a way of communicating with the customer about products and services. Today’s women are no less than men and giving tough and healthy competition in every aspect. They play a very significant role in the development of society. Women Entrepreneurs contribute immensely to the economic growth of a nation. This paper attempts to find out the role and impact of online media in encouraging and consequently in the development of women entrepreneurship in India. The outcome of the study shows that how the women entrepreneur effectively uses online media to advertise their product and services and thus promote their businesses.