Omni Channel Marketing: A Future | Original Article

ABSTRACT:

ABSTRACT

Due to pandemic the world of retailing has been changed. The arrival of e-commerce and additional digital channels like social media channels and mobile browsing has changed the consumer behaviour towards shopping stigma. Although multi-channel marketing was popular and accepted by many in past decade, now we can witness a move to a new marketing scheme known as Omni channel marketing. Omni channel marketing gives customer a wish and emotion, from customization options to choose from, without doing a lot of searches in market. As pandemic era came, consumers also require a different mode of shopping where they have to maintain about social distancing and their own safety, so that they are not being deprived from their frequent shopping habits. In this case, we are analysing that if people are ready to accept this full-time online service which will give them comfort, customization, safety, savings and also the same shopping experience online.