A Critical Review of Journey of Consumer Decision-Making Process Lately | Original Article

ABSTRACT:

ABSTRACT

In view of a lot of buying behavior and the consumption pattern with a past experience is further facing a lot of unaddressed issues. It has inspired the current researches to study and explore intricacies, vitals and hurdles in the decision-making process till today with varieties of theories and approaches in sequence. Author has accessed online materials/ articles/ theories which had explained the possibilities that influence consumer behavior favoring or disfavoring a particular brand. The author has attempted to help and facilitate future researcher, marketers reevaluate their marketing strategies in order to capture a great pie of the market. Author has attempted to investigate and explore several directions to marketers and future researchers towards buying pattern.