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An Empirical Study to Measure Factor Affecting Consumer Perception towards E- Learning- Skill India Perspective | Original Article

Viresh Rushikumar Baudhanwala1 Suraj Shah2 Maurvi Vasavada3 in Shodhaytan (RNTUJ-STN) | Multidisciplinary Academic Research




The rapid rise of E-learning in the educational system has been noticed all over the world. This study seeks to close the gap by investigating the effects of E-learning on a broader range of stakeholders, including the general public and students who want to continue their education at a university. The findings show how E-learning can meet the educational demands of various responder groups while also potentially improving the quality and accessibility of education in the country. The E-learning environment was shown to be capable of facilitating quality learning on par with traditional face-to-face on-campus methods. Those consequences present an opportunity for educational institutions, but they continue to encounter hurdles that prohibit them from reaping the full benefits of E-learning environments implementation (Odeshi, 2018). Objective is to Measure factors affecting Consumer perception towards E- learning from the Skill India Perspective. Purposive Sampling was employed here. The sample size is 1298 respondents. Researcher has undertaken study using both primary and secondary data. Researcher has used AMOS for concrete statistical findings with a strong model. This study has implications for marketers, as well as the entire society, researchers, and educational institutions, by providing a more complete understanding of the notion of E-Learning. There have been a few studies on E-learning in India, but there is a study deficit on the issue that will bring additional knowledge and information to the restricted pool available, giving academics, the business world, and society as a whole a new path.