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A Study on the Initiatives of the E-Commerce Sector towards Atmanirbhar Bharat- National Vision with Special Reference to Amazon India | Original Article

Sini M. George1 Basanti Mathew2 in Shodhaytan (RNTUJ-STN) | Multidisciplinary Academic Research




The Indian E-Commerce sector has always been the core contributor towards the development of the economy. It has always been able to bridge the gap between the scarce means and the sufficiency goals in every dimension of growth. It is considered to be a perfect platform to lift the human resource development. The role of this sector is on a wider horizon with the announcement of the National Vision of Atmanirbhar Bharat. The Government and the entire country have kept their eyes on the E-Commerce sector to fulfil this National dream. The present study has focused on the initiatives of E-retailing giant, Amazon India to make this National vision come true. The different programmes designed by Amazon India have been included along with their procedure of implementation. Such efforts of the company in a big way have boosted the skills and aspirations of the local artisans, farmers, MSMEs etc. Both the financial and skill-oriented requirements have been considered by the company. Thus, empowerment and employment both have been made possible through these initiatives of Amazon India.