Indian "Corporate Social Responsibility (CSR) – Scope, Issues and Challenges" | Original Article

ABSTRACT:

ABSTRACT

With the expanding socio-regulatory pressures, CSR, a human activity for human wellbeing, has developed a long-term engagement with society. According to the principle of social responsibility, an organization or individual has an obligation to behave in the best interests of society as a whole. Every individual or corporation has an obligation to perform social responsibility in order to preserve a balance between the economy and the ecological. The term corporate social responsibility was originally introduced in William Bowen's publication 'Social Responsibilities of Business' (1953). In India, there has been a long history of intimate business involvement in societal issues for national development, such as social obligation or charity donations, philanthropy, and community service, as well as industrial welfare, which is today referred to as "social welfare."(CSR).Human resources are assumed to be the backbone of all economic enterprises. The goal of this study is to look into the attitudes of India's future business leaders regarding Corporate Social Responsibility (CSR). Companies like Tata, Hero, Amul, NTPC, and Nestle have been implementing Corporate Social Responsibility (CSR) in India for decades, long before CSR became mainstream. Despite the fact that it has such illustrious examples, India's corporate social responsibility (CSR) is on the rise. Many huge corporations are engaging in superficial Corporate Social Responsibility (CSR) activities and promoting/highlighting them in the media. The concerns and challenges experienced by Corporate Social Responsibility (CSR) initiatives in India, as documented by various literatures, are highlighted in this study paper.