Consumer Challenges in Traditional and Online Shopping Modes -A Review | Original Article

ABSTRACT:

ABSTRACT

As e-commerce has developed and the internet has become more widely used, more and more people are opting to shop online for the commodities as well as services they need. Online reviews can therefore be a helpful tool in forecasting consumers' online shopping behaviors. Also, the intention or choice to buy is influenced by the risk perception of the online purchase (when confronted with a buying situation, a consumer sees a certain degree of risk associated with choosing a particular brand and how to buy it). Although visiting an online store, consumers do not express any interest in making a purchase for a variety of reasons, including a lack of trust, an absence of physical touch, security concerns, etc. Traditional shopping takes a lot of time. For a product, consumers incur additional travel expenses. When consumers consider every factor that could risk their privacy, they become discouraged. Consumers who purchase in the traditional mode miss out on price comparison opportunities and spend more money because there is a less selection of commodities to choose from. Thus, there are pros and cons of both the shopping-modes. This paper has been presented to critically examine the distinct shopping-modes, and how the online and traditional modes of shopping affect consumer decisions.