A Fresh Start for Head Start- A Case Study | Original Article

ABSTRACT:

Decision making is always a crucial aspect for any business organization. Irrespective of level of operations one has to probe deep into all the obstacles that may come into the way and probable outcome of the final way opted for. However the business size affects the decision making process. Decision making is an imperative and eternal part of any business, be it innovating/inventing a product, expanding/narrowing the scope of business, entering into new segment/product, mobilization and deployment of funds, manpower requirement, finalizing the location, analyzing the right market, and what not. Previous experience is a major determinant that plays an important role for making a final choice. This case is about Harsh who after having worked hard for more than 31 years in the field of sesame seeds and oil business is now going through difficult times. He is looking to start with some new business. With the available resources and rich blend of experience he is planning to start a small or mid-sized business in his small city Bali. The case is qualitative and primary in nature and has developed by interviewing Harsh personally. Additional information has been gathered by visiting Bali in person in order to know about the population mix, life style and the business circumstances of the city.