A Study on Investment Pattern of Salaried Class Employees Working in Pharma Companies at Baddi District | Original Article

ABSTRACT:

This study attempts to understand the awareness and preference towards investment avenues among the salaried class employees working in pharmaceutical companies with respect to baddi district of Himanchal Pradesh. Today’s the financial markets are more strong and providing many great opportunities for investors to invest their savings. The present study is based on primary data which is collected by distribution of structured questionnaire .Convenient random sampling method is used for selecting the sample of 70 employees from the five pharmaceutical companies. The respondents was categorized on the basis of demographics such as age, gender, marital status, education, annual income etc. the collected data were analyzed by using appropriate statistical tools techniques. The study found that the employees prefer to invest in safe and secure investment avenues and avoid the risky investment options as they all still wants to play safe. Most of the respondents still prefer to invest their savings in bank fixed deposits, post office schemes, insurance policies to meet their future needs like children education marriage.