An Integrative Review on Consumer’s Risk Perception in Online Purchase with Reference to Utter Pradesh (UP) | Original Article

ABSTRACT:

ABSTRACT

The online shopping experience is closely related to the ideas of product risks and costs associated with online shopping or product category; but only reduce the privacy risk associated with the purchase. Interestingly, although both product and financial risks are negatively associated with the product’s online shopping objectives, the understanding of the privacy risk is not associated with online purchasing intentions in any of the asset categories. This paper will provide a comprehensive review of the lessons related to assessing the impact of the online shopping experience in identifying specific types of risks associated with online shopping and how each type of risk perception affects online shopping objectives. The proposed research is empirical in nature and based on secondary data and information collected from the most important sources and according to the need for research.